Is it time to rethink your positioning?

Is it time to rethink your positioning?

Is it time to rethink your positioning? Positioning has been a popular topic for us this year, with many clients looking to improve their positioning. Most realise their market has become a lot more competitive and they need to find fresh ways to stand out. Others...
7 steps to building a personal brand

7 steps to building a personal brand

7 steps to building a personal brand A recent survey found that a whopping 74% of people in the US will choose to trust someone with an established personal brand. I am sure that is true for New Zealand too. Personal branding has become crucial for both personal and...