Award winning business cards that look like real salmon skin

Throw on your apron, crank the gas and open a bottle of Marlborough Pinot Noir — here are some business cards that belong in a Michelin restaurant, not in a wallet.

New Zealand King Salmon (NZKS) produce a unique breed of Chinook salmon called Ora King. Chefs love Ora King salmon because they are the best. The best taste, texture, colour and size. NZKS approached Downing to create a new set of business cards that looked so good you could eat them. We collaborated with them to come up with the idea of cards that looked like salmon.