Entries by Tony Downing

I grew my business without advertising

I was at a business lunch yesterday listening to a talk from a local businessman who is doing a great job. He gave an enjoyable ‘off the cuff’ talk, but there was one thing that irked me. ‘I grew my business without doing any advertising’ he said, and then went on to drop two or […]

A resounding slap of creativity

While a slap across the face is provocative, we actually used projection for a less stinging affect, but still got a lot of attention. Something bright and bold was needed to kick start the 2014 Nelson Marlborough Institute of Technology (NMIT) Creative Industries recruitment drive. The concept recognised that while many people know they have […]

Tips To Boost Your Brand. Beware of Brand Drift – Part 1.

Consistency is the cornerstone to building a great brand. One simple test to see if you are communicating your brand consistently is to grab all your stationery, print out your email footer, website home page, grab a snapshot of your signs (building and vehicles) print and online ads, and anything else where your brand is […]

Building life and energy with KiwiLink

At the end of last year we worked with KiwiLink on their annual report. KiwiLink is an organization that brings support and relief to people in Vanuatu and Zimbabwe, with all donated money going directly to the communities supported by KiwiLink (they don’t deduct any administration costs). We work with them on a sponsorship basis, […]