Entries by Jeremy Downing

Interior design and external signage (Intepeople Part 3)

After rebranding Intepeople and creating a range of promotional items, we looked at Intepeople’s interior design and signage. As Intepeople moved into a new building as part of their rebrand,  we had the unique opportunity to incorporate the new branding into the interior design. 3D model of the new office Because the building was still […]

Rolling out the rebrand (Intepeople Part 2)

After developing the new name and logo for Intepeople we went on to develop a creative identity for  their brochures, advertising and other materials. The process included the collation of mood boards: a collection of images that help to articulate the creative direction. Mood boards used articulate creative identity. From this a range of promotional […]

Intepeople rebranded – should you? (Intepeople Part 1)

Does your business name reflect what you offer? Does it reflect who you are? Does it communicate the value you bring to your  customers? We often get asked ‘should I rebrand?’ and the reasons behind a rebrand can vary. In October last year the team at Intepeople came to us with the task of delivering […]

Tattoo art captures physical theatre dynamism

In March this year our creative team set to work with a brief to create a visual identity for the Nelson Arts Festival 2013, a brief that reflected the overwhelming number of physical theatre performances the programme would eventually contain. Every year, creating original, engaging artwork for the Nelson Arts Festival is a challenge our […]

Rebranding Donaldson Civil

Donaldson Civil have rebranded! Previously Adcock & Donaldson, the business has had a shift in ownership and a need to have a contemporary look. We worked with the team at Donaldson Civil to produce a logo that helped frame their identdity. As a longstanding Nelson business, Donaldson Civil’s team of passionate civil engineers needed a […]

Rebranding the EDA – shorthand for beginners

“If you’re not a brand you’re a commodity.” Philip Kotler At the domestic business level, the power of branding to differentiate and transmit a company’s offer is enormous. In international business the value of this goes even further; transcending language barriers to convey the organisation’s strengths, status and promise, without the need for words. Basically, […]


Creating an image that successfully conveys the depth and variety of the Nelson City experience is no mean feat – but just the kind of challenge our creatives thrive on. When Uniquely Nelson commissioned us to work with them on their winter shopping promotion it was essential to generate a look  that represented all of […]

I Can’t See Your Website!

If your business website can’t be viewed easily on a mobile device, as an iPhone user – I Can’t See It! – nor can the 800,000 other adult New Zealanders who own and use a smartphone. Everyday, hundreds of thousands of smartphone users check the news, share information, do their banking and surf the net […]

Give the gift of nature

Brook Waimarama Sanctuary is building a pest-proof fence around the sanctuary and need financial support. We have created a case statement document to help communicate the vision of the future for the sanctuary, with the intention that sponsors will jump on board in making this dream a reality. When the pest-proof fence is completed an […]

Celebrating the Adventure of Summer in Nelson!

The Summer in Nelson 2012/13 programme is finally out after we have been working on it for the past three months, and is a fresh, vibrant collection of events and activites to get involved in this summer. Here is the process we went through to come up with the imagery and design of this year’s booklet. […]