The Nelson City Guide is out and filled with shopping that is on offer in Nelson City. Produced by Uniquely Nelson and designed for the first time by Downing Design, we aimed to capture the unique experience of shopping in our beautiful city. With images in our mind of sun-drenched paving stones, steaming lattés and […]
Colour, light, mystery and energy – welcome to the wonderful world of this year Nelson Arts Festival. This year the festival imagery, which is initially seen by the general public on the programme cover, needed to evoke the idea of a carnival. The process of coming up with this imagery was an absolute blast – […]
What is online advertising? Online advertising is an ad on a website encouraging a person to click on the ad, onced clicked the ad leads to a specific webpage. The most popular types of online ads are the following: – Search engine advertising, like Google AdWords: These ads appear alongside search results when you use […]
Botany Downs Secondary College needed a prospectus that captured the spirit of their school while promoting to international students, so we designed the prospectus folder for them. With two distinct audience groups – students from Asia and students from South America – we worked with them to make sure that there was a mix of […]
Nelson Honey needed a product brand name and design, so we have helped them develop Royal Nectar. These creams are “nature’s answer to botox”, as they use small quantities of bee venom to tighten and smooth the skin. With media coverage on Close Up, their bee venom is being used in face masks by the […]
Used correctly QR Codes can be a powerful marketing tool. “What is a QR Code?” you might be asking: they are a square barcode-like mark that you might have seen around, and when scanned with a smart phone, they direct a person to a specific webpage, contact details or a message. This avoids having to […]
Pitt & Moore, a Nelson law firm, wanted to have a more meaningful and clearly defined brand for marketing purposes. Downing Design was engaged to help them identify their brand values, and to then translate those values into promotion. A workshop was held to clarify their brand values. The result was the revamp of the Pitt […]
We worked with Top of the South Cardiology to redesign their logo and website. It was a process that started by looking at what values they wanted to portray with their logo – this included precision and professionalism. The final logo icon is a stylised ‘C’, being the first letter of cardiology, which is made […]
Recently we have put together a number of promotional items for Nelson Honey, including posters detailing their honey products, a Next magazine ad for their Royal Nectar bee venom face cream, and DLE flyers promoting the benefits of using Royal Nectar. With the Next magazine ad, we created two bold promises as headlines to grab […]
We have been working with Nelmac in updating their press advertising, to better represent who they are and what they offer. This includes a number of changes, the biggest being the inclusion of engaging photos that better sell the services of Nelmac. The photos include Nelmac staff members carrying out the every day tasks of their job, […]