Recent Work and Articles

Intepeople rebranded – should you? (Intepeople Part 1)

Does your business name reflect what you offer? Does it reflect who you are? Does it communicate the value you bring to your  customers? We often get asked ‘should I rebrand?’ and the reasons behind a rebrand can vary. In October last year the team at Intepeople came to us with the task of delivering […]

Tattoo art captures physical theatre dynamism

In March this year our creative team set to work with a brief to create a visual identity for the Nelson Arts Festival 2013, a brief that reflected the overwhelming number of physical theatre performances the programme would eventually contain. Every year, creating original, engaging artwork for the Nelson Arts Festival is a challenge our […]

Rebranding Donaldson Civil

Donaldson Civil have rebranded! Previously Adcock & Donaldson, the business has had a shift in ownership and a need to have a contemporary look. We worked with the team at Donaldson Civil to produce a logo that helped frame their identdity. As a longstanding Nelson business, Donaldson Civil’s team of passionate civil engineers needed a […]

Rebranding the EDA – shorthand for beginners

“If you’re not a brand you’re a commodity.” Philip Kotler At the domestic business level, the power of branding to differentiate and transmit a company’s offer is enormous. In international business the value of this goes even further; transcending language barriers to convey the organisation’s strengths, status and promise, without the need for words. Basically, […]

Kapow!

Creating an image that successfully conveys the depth and variety of the Nelson City experience is no mean feat – but just the kind of challenge our creatives thrive on. When Uniquely Nelson commissioned us to work with them on their winter shopping promotion it was essential to generate a look  that represented all of […]

Tips To Boost Your Brand. Beware of Brand Drift – Part 1.

Consistency is the cornerstone to building a great brand. One simple test to see if you are communicating your brand consistently is to grab all your stationery, print out your email footer, website home page, grab a snapshot of your signs (building and vehicles) print and online ads, and anything else where your brand is […]