What’s the difference between sales and marketing? Ever wondered what the difference between Sales and Marketing is? They are often confused because they seem similar as both try to increase revenues. They have a common goal but different ways of achieving it. Both...
Is it time to consider LinkedIn? If you are not familiar with LinkedIn and how it could benefit your business, then this simple article is for you. What is LinkedIn? LinkedIn is a social platform for businesses and professionals. As a professional networking site, it...
Are you sick of team members and suppliers using your logo and brand assets incorrectly? Wrong colours, squeezing logos to fit, using old versions of your logo, adding items to designs that shouldn’t be there. These are all common problems that occur when there...
Winning in the age of disruption How do you maintain and grow sales in this age of massive disruption? Covid, world politics, rising costs and interest rates, staff shortages and general anxiety are smashing many businesses, affecting sales and profitability. How...
“Creativity is the variable that multiplies” The headline above is a favourite quote from Gary Vaynerchuk (marketing legend) about the power of creativity to make a huge difference in your marketing comms. Here are a few more thoughts that I find helpful...
What are New Zealanders watching and listening to in 2021 We love to help motivated business leaders connect with their audiences in meaningful ways. But one thing we’ve noticed over the last few years is that the location of those people is constantly changing....
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