We have been working with Nelmac in updating their press advertising, to better represent who they are and what they offer. This includes a number of changes, the biggest being the inclusion of engaging photos that better sell the services of Nelmac. The photos include Nelmac staff members carrying out the every day tasks of their job, with interest and enthusiasm. The photos also emphasize Nelmac’s commitment to taking care of the region’s environment, with strong natural colours – greens, yellows and ochres.
The ads also include the different business groups within Nelmac, each differentiated by its own colour. This colour palette links through with other collateral for the specific business groups.