We have just made live the brand new website for Grey’s Fine Wines. In creating this website and working with Grey’s Fine Wines, we wanted it to be as simple and easy to navigate as possible. With a couple of carefully selected photos and a limited amount of text, the website is clean and clutter-free. This means that the website manages to communicate the sophisticated feel that surrounds Grey’s Fine Wines without going into too much detail.
With all our websites strategy comes first and then design, because a website needs to not only look good, but be navigated around easily. A unique visitor is going to stay browsing a website a lot longer if they can understand the navigation quickly, as well as enjoying the aesthetic experience.
Update 17 June 2013: The Grey’s Fine Wines website is no longer live.