Recently Cawthron asked us to produce an invitation to the opening of their new Oyster Hatchery. We had a lovely open brief to create something a bit different. We came up with 2 ideas that were accepted and we ended incorporating both of them in the final mailing. The first was a die cut card that when closed had a picture of an oyster and the words ‘Open’ and in brackets below ‘shuck’. The card opens to reveal the invitation. The other part of the invitation was 6 life-sized die cut oysters with interesting facts on the back bound with twine. The event was a huge success with lots of positive feedback on the invite. In the week leading up to the event when I was meeting with some of our clients I spotted a few of the invitations sitting proudly on their desks. It just goes to show a clever invite cuts through the clutter and goes a long way to getting people there.
https://downing.nz/marketers/wp-content/uploads/2013/06/portfolio_cawthrown_Oyster_small.jpg 353 500 Jeremy Downing https://downing.nz/marketers/wp-content/uploads/2018/06/Downing-Logo-Minimal-01.png Jeremy Downing2009-06-19 04:59:522013-06-17 05:00:39Oyster Hatchery Opening Invitation