After developing the new name and logo for Intepeople we went on to develop a creative identity for their brochures, advertising and other materials. The process included the collation of mood boards: a collection of images that help to articulate the creative direction.
Mood boards used articulate creative identity.
From this a range of promotional items were articulated.
“We are completely satisfied with the end result and feel we have in partnership developed a brand that fulfilled our desires. We commend Downing Design on the delivery of the final product.” Julie Baxendine, General Manager, Intepeople Human Resource Consultants