New Zealand Hops
New Zealand Hops export hops around the world from their base in Nelson. They were looking to refresh their brand and ended up going for a complete overhaul to give it a fresh contemporary look that appeals to the emerging craft brewers market.
Hop flowers are used to illustrate a map of New Zealand. The hop shoots are shaped as korus to give it a New Zealand feel. Rich green shades, similar to the hop colour, have been used to make it look fresh and environmentally friendly.
We then rolled out this logo and imagery into their stationery, carton artwork, t-shirts, advertisements, pull-up banners, and various other promotional materials.
“The Downing Design creative team were instrumental in the development and delivery of our successful re-branding project and brand strategy. From the initial brief to market execution Downing Design worked closely with us to match a new company logo to our business plan and then bring it to life”
Doug Donelan, Chief Executive Officer, New Zealand Hops Ltd