Wilder – Launching a new brand with a beautiful digital experience.
Mark Foods scours the globe to provide their US clients with the world’s finest wild-caught seafood on the planet. They came to us with a logo and packaging for their new brand – ‘Wilder’ – looking for help bringing it to life.
We developed an engaging brand story, sourced and produced a New York-based photographer, and brought it all together with a beautiful digital experience and sales materials.
Following our research and strategy, we crafted their core creative message; ‘As wild as it gets.’ We developed an engaging brand story, highlighting the purity and provenance of the products and positioning Wilder as curators of the world’s finest seafood products. This became the creative platform for their photography and website.
We designed and developed a beautiful digital experience via a new website, bringing together the feel of the untamed ocean environments where Wilder’s products are sourced and the refined fine-dining settings where they are enjoyed.
Photography
Because Wilder is New York-based, we sourced and produced a New York photographer, providing art direction and checking in remotely on shoot day. By juxtaposing the wild, untamed nature of the sea with the sleek, minimal elegance of upscale dining, we created a striking photographic style that feels uniquely Wilder.
